A supported position
The relevant completed evidence and current alternatives, with the home’s material differences made visible. You receive a proposed asking strategy and the reasoning behind it.
Give buyers a reason to choose your Boston home.
A Boston campaign begins with the exact residence and its real comparison set. A historic townhouse, a brownstone condominium and a full-service tower need different preparation, evidence and creative direction.
Start with your propertyMake the first conversation specific.
Start with your property.
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What your pricing discussion should deliver.
Choices about preparation and timing
A practical discussion of the work worth doing, access and showing readiness, the time you can give the market and the trade-offs between different launch approaches.
A plan you can evaluate
The intended buyer, the creative and distribution proposal, agreed reporting and review points, and clear responsibility for the next decision.
One home. A campaign shaped around it.
A Boston campaign begins with the exact residence and its real comparison set. A historic townhouse, a brownstone condominium and a full-service tower need different preparation, evidence and creative direction.
Establish the competitive position
Review your home’s history, the closest relevant completed sales and the homes a serious buyer can tour now. Separate the effects of condition, plan, floor, outlook, service and ownership rights before proposing a price.
Choose preparation and timing
Identify the work that will improve the buyer’s experience, its likely cost and the time it needs. We discuss presentation, access, repairs, staging and documentation in the context of your priorities and the competing field.
Build a property-specific campaign
Plan photography, a property film, short social edits and designed buyer materials around the home’s strongest qualities. The view, architecture, room sequence and daily setting should tell one accurate, memorable story.
Agree on distribution before launch
Combine our Greater Boston luxury buyer and advisor relationships with selected SERHANT. creative, digital and referral-network resources. We agree on the intended audience, channels, scope and budget before promising a service or placement.
Read qualified response and report back
Agree on review points and a communication plan. We distinguish exposure from meaningful buyer interest, discuss showing feedback and follow-up, and compare the response with the homes your buyer could choose instead.
Adjust deliberately and carry the sale through
Revisit price, presentation, outreach or timing when the evidence supports a change. We stay responsible for the offer discussion, negotiation, transaction coordination and the decisions that bring the sale to closing.
Make the home’s strongest qualities visible.
Creative with a property-specific purpose.
A property film and photography should help a buyer understand the actual light, room sequence, architecture and setting. Designed materials, selected social edits and a clear showing brief carry the same story into the next conversation.
We agree on the creative scope and budget for your assignment, then connect the finished work with the intended audience.
Decisions to make before launch.
How do you choose the asking price?
We compare the closest relevant completed sales with current alternatives and your home’s condition, plan, outlook, rights and service model. We discuss the response a proposed price is meant to produce and the time you are prepared to give the market.
What does a private or off-market approach change?
Discuss the intended audience, privacy, exposure, access, feedback and the trade-offs against a public launch. Availability of a particular buyer or outcome is never guaranteed. The chosen approach should fit your priorities and the property.
How will I know whether the campaign is working?
We agree on the communication and review plan before launch. Showing feedback, qualified follow-up, the competing field and the next decision matter more than an unqualified impression count.
Can you help compare selling with retaining the home?
We can frame the alternatives using potential net proceeds, carrying costs, lease rules, expected maintenance and a defensible rental scenario. The answer belongs to the exact home and your plans, not a neighborhood-wide rent headline.