Kinsellagh JesiolowskiBoston Luxury Advisory SERHANT.
Why SERHANT.
SERHANT. combines an in-house creative studio, global media reach, 49,391 referral-network agents, and transaction infrastructure. Lindsey and Derek turn that scale into a precise Boston $3 million-plus strategy.
Two sides of the advantage
Selling and buying demand different advantages. A seller must make one property matter to the right audience. A buyer must separate opportunity from presentation, reach the right people, and act with conviction. SERHANT. is built for both.
We pair $3 million-plus pricing evidence and neighborhood knowledge with campaign strategy, in-house creative, media distribution, broker activation, and live feedback. A memorable campaign earns attention; disciplined feedback shows whether that attention is becoming demand.
We pair local underwriting with cross-market relationships, opportunity sourcing, negotiation, and transaction systems. The 49,391-agent network can create context and introductions beyond public portals when available; it never guarantees a specific off-market property.
Where the platform earns its name
A brand is useful only when its capabilities improve the work. These four do: better evidence, a sharper property story, more relevant connections, and an operating system that keeps the client decision moving.
We define the real competitive set, test the evidence, and identify leverage before a buyer commits or a seller launches.
Film, photography, design, copy, web, social, press, and showing materials all make the same case for why this residence deserves to be chosen.
Advisor relationships, referrals, media, social channels, and search connect sellers to qualified demand and buyers to people who know the market firsthand.
Campaign feedback, transaction systems, training, and compliance support help us respond quickly without losing control of the strategy or the client experience.
Scale, made useful · Companywide 2026
These global SERHANT. figures show the size of the system behind a client strategy. They are not Massachusetts production and they do not promise a specific result.
Built in, not bolted on
Most agents assemble outside vendors one assignment at a time. SERHANT. keeps creative, production, distribution, technology, and advisor connectivity inside one operating system.
In-house films, tours, social video, and short-form content built for the way buyers now discover and remember real estate.
Explore Studios ↗
A distinct identity, visual system, collateral, and multi-channel campaign, not a template wearing a different address.
Explore ID Lab ↗
Search optimization, buyer-persona work, geo-targeting, engagement monitoring, and data-informed campaign adjustment.
Explore ADX ↗
Bespoke branding, cinematic storytelling, media, events, and global distribution for properties that should never look routine.
Explore Signature ↗
A global network for referrals, cross-market intelligence, and direct paths to buyers and advisors outside Boston.
Explore the network ↗
In-house workflow and AI-enabled support reduce administrative drag so more advisor time goes to strategy, communication, and negotiation.
Explore S.MPLE ↗
The launch
Photography, portal syndication, and an open house are table stakes. A SERHANT. campaign can add a property identity, film-quality storytelling, targeted distribution, press strategy, advisor activation, campaign analytics, and repositioning when the evidence calls for it.
Attention, engineered
Ryan Serhant built an audience before most brokerages treated media as infrastructure. Owning Manhattan, the Netflix series featuring Ryan and SERHANT., extended that recognition far beyond traditional real estate marketing. That matters because the company understands how attention is earned, distributed, and converted into action.
The series demonstrates brand visibility. It is not a promise that a client, property, or transaction will appear on Netflix or receive editorial coverage.
View Owning Manhattan on Netflix ↗
The scoreboard
SERHANT. reports that its Signature Content Suite generated more than 31.5 million views and 100 million impressions, and was a primary factor in 10 property sales totaling more than $130 million. Past performance does not guarantee another sale; it does show that the media platform has moved beyond attention and into recorded transactions.
The part scale cannot replace
SERHANT. expands what we can deploy. It does not dilute responsibility. Lindsey and Derek own the advice, the evidence, the communication, the negotiation, and the execution from the first question through closing.
Discuss your next moveSource and scope. Companywide figures were supplied by SERHANT. and cross-checked against the SERHANT. Company Book 2026 where included. Figures are global or companywide, may span different measurement periods, and are not Massachusetts-specific production. The 8,600 properties sold and $10.5 billion transaction-volume figures were supplied separately by SERHANT.; the book confirms the audience, media, YouTube, referral-network, and Signature results shown above. Media reach and owned-channel impressions are separate measures and should not be added together. Platform imagery is sourced from SERHANT.’s official website. Owning Manhattan imagery is sourced from Netflix’s official title page. Netflix and Owning Manhattan are the property of their respective rights holders. No show placement, media placement, off-market access, or transaction result is promised. Past performance does not guarantee a future outcome.